TANGS launched its highly-anticipated yearly Christmas campaign with a spectacular light up of the building’s façade and decorations, while at the same time unveiling the most precious elephant of Elephant Parade Singapore 2011, “Pretty & Pink” by jewellery designer Sabine Roemer on the evening of Friday, 11 Nov 2011.
The evening began outside the main entrance of TANGS Orchard, where 10 life-sized painted baby elephants were installed the night before as part of the launch of the Elephant Parade Singapore 2011.
To officiate light up, emcees of the event, MediaCorp DJs Glenn Ong and the Flying Dutchman, invited Guest-of-Honour and designer of Elephant Parade Singapore 2011’s most precious elephant, Ms Sabine Roemer, CEO of TANGS, Mr Foo Tiang Sooi, and co-founder of Elephant Parade, Mr Mike Spits, to do the honours. Each of them placed a crystal vase of tulips, symbolic of TANGS’ enchanted forest Christmas theme, on individual light boxes to initiate the store’s Christmas light up sequence to Johnny Mathis’ “It’s Beginning To Look A Lot Like Christmas”.
The 300-strong crowd of invited guests from TANGS and Elephant Parade, including business partners, artists and media, were enchanted by the magical display featuring the lighting up of the Tang Plaza façade, the 25-ft Christmas tree atop the Elephant Parade Gallery Store.